Kinforma

TYPE

Branding, E-commerce, Visual Design

TEAM

Wilma Skarström

TOOLS

Figma, Jitter, Flow (for AI images)

YEAR

2026

TYPE

Branding, E-commerce, Visual Design

TEAM

Wilma Skarström

TOOLS

Loveable, Figma, After effects

YEAR

2026

TYPE

Branding, E-commerce, Visual Design

TEAM

Wilma Skarström

TOOLS

Figma, Jitter, Flow (for AI images)

YEAR

2026

The Brief

Kinforma is a concept brand and e-commerce platform for performance running apparel. Built around a system driven approach, it focuses on clarity, rhythm, and intentional movement.

The challenge was to create a brand that feels precise without becoming cold, balancing technical structure with the raw, physical nature of running.

The challenge was to create a brand that feels precise without becoming cold, balancing technical structure with the raw, physical nature of running.

The challenge was to create a brand that feels precise without becoming cold, balancing technical structure with the raw, physical nature of running.

The identity combines clean typography, restrained layouts, and muted tones to create a focused, minimal expression of performance.

The identity combines clean typography, restrained layouts, and muted tones to create a focused, minimal expression of performance.

The identity combines clean typography, restrained layouts, and muted tones to create a focused, minimal expression of performance.